Dee Reategui
The Face Behind the Brand
Dee Reategui’s journey into the beauty industry happened by “accident” at the young age of 15. On the first day of high school, she rushed to see her class schedule but she was mistakenly enrolled in a cosmetology elective class. Little did she know back then that this mistake would shape her future.
Dee’s dedication to the cosmetology industry led her to many achievements at such a young age. She competed in regional & national nail and hair competitions, winning over 6 titles throughout high school and young adult life. She knew immediately at that point that this was her passion.
The Educator
At 17 she was offered an educator job for a renown beauty education company in South Florida and became a Master Educator and Ambassador for over 12 professional brand names. That job led to an opportunity as a teacher for beauty schools in the South Florida area where she taught full-time and found her passion for education for HAIR & NAILS.
The Makeup Creator
As years went by Dee successfully completed her University degrees in Forensic Science and Nutrition Science. Although higher education was of upmost importance, the beauty industry was always an outlet for her creativity and love for education.
Dee’s expertise in “brow rehab” and the constant need to fill in eyebrows daily led her to realize that she needed to develop her own line of cosmetics. She manufactures and creates tones for an eyebrow makeup collection tailored to her wide array of clientele (especially latin and ethnic skin types). She is continuously evolving her line of brow cosmetics and offers a few makeup staples that bring the brow bar feels right to women’s homes!
As she developed her cosmetics line and academy brand there was a huge quality gap in the products for her students so she began her very own PMU product line. With a heavy background in sciences and chemistry the development of Browista Academy’s very own microblading supplies, permanent makeup machine, and microblading pigments were born in 2019!
The Phibrows Journey
Dee discovered microblading through Instagram, which led her to Phibrows. She noticed the majority of the best microblading work was done by Phibrows trained artists. Several months after graduating from the prestigious Phibrows microblading course, Dee returned again to further her mastery of the craft and took the Advanced Microblading Perfection Training courses and as a traveling educator with the company she continued to expand into other areas of permanent makeup. Dee is now certified with over 5 brands and many artistry branches within Phiacademy. Clients and followers have booked up to a year in advance and have traveled thousands of miles to visit her, because once a Browista Babe, always a Browista Babe.
The Salon Owner
After a small salon business venture turned sour in 2014, Dee decided to explore the beauty salon vision in a small salon suite on her own. After over a year of running a successful brow business and making a huge hit on social media with over 15k followers in 1 year, Dee expanded to a full salon in the summer of 2016 and now has a full Browista staff! The salon offers hair, nail, skin care, makeup, and brow services, where trending hair color & eyebrow services have become the signature beauty obsession in her Miami salon. Now with over 1000 graduated students and over 40 thousand instagram followers, Dee is known as the “best eyebrow salon in the South Florida” (and one of the top brow salons in the country)!
Dee now has 4 PMU artists underneath her taking clients and they are seeing much success being a part of Browista’s team!
What DEE’S Clients Are Saying
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To book a permanent service like microblading, ombre, combo brows, eyeliner, lamination, or a brow shaping appointment please click the button below.